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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Mega Bloks Teenage Mutant Ninja Turtles (Set of 4)Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Ty Beanie Baby Pinchers The Lobster-MINT - RARE - PVC Pellets – 1993 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.LEGO Darth Vader Bust 75227

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Lego Technic Rough Terrain Crane 42082 - Brand New & Sealed Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Wholesale 72pcs TY Beanie Boos Teeny Tys 4 FINLEY Fox Plush Stuffed Animal Toy

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?SLAP SHOT Complete Set of 3 HANSON BredHERS Figures VARIANT McFarlane Toys 1999
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Lego Friends Olivia's Invention Workshop 3933 Olivia
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Ty Beanie Baby Flutter 3rd gen - Great colors MWMT MQ ( ap 11493 )To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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TY MC MasterCard Beanie Bear Set Of 6 Baby yngcww1117-Retired

Written by Mubi-Masutapisu Angel Woz 1 6 Skeletal Figure Amba on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Lego 76112 - App Gesteuertes Bat NEU OVP A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). PJ MASKS Pyjamasques Vehicle Turbo BlastRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Beanie boo bamboo 6 inches

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.The Robots Movie 7 Fender Poseable Figure Factory Sealed 2005 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. RARE lego star wars CHROME DARTH VADER minifigure polybag SEALED promo 4547551You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.LEGO 70720 Ninjago Hover Hunter ToyIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.LEGO Ninjago Boulder Blaster Toy

So how do you create a great customer service experience that puts you on the right side of these statistics?

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TY MC MasterCard Beanie Bear Set Of 6 Baby yngcww1117-Retired

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