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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Brand: TOY SOLDIER EAN: Does not apply

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Transformer Transformer Foma Power Of The Prime Pp-05 Wind Tea JaTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Transformer Transformer Foma Prime Amw04 Williamsville Micron Ciel Gr They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Transformer Transformer Foma Revenge Transformer Foma Mubi Ra-01 Optimus Prime

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Transformer Transformer Foma Signal Flare Sc-12 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Transformer Transformer Foma Tf Ankoru God Fire Convoy

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Transformer Transformer Foma Tlk-29 Koguman
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Transformer Transformers Music Label Soubdwave Playing Audio Player (Supakuburu)
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

TRANSFORMER, OPTIMUS PRIME, LEADER CLASS PREMIUM, LONG HAUL SEMI-CABTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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TOY SOLDIER & WORKSHOP U.S. NAVY RIFLEMAN DESERT OPS NO FIGURE SEALS AFGANISTAN ynhagi2341-Military & Adventure

Written by Transformer Transformer Foma Masutapisu Megatron Mp5 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Transformers - G1 - Menasor A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Transformers - Large Bumblebee 14 Ultimate Class FigureRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.TRANSFORMERS - MP-23 Obra maestra Exhaust Takara

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Transformers & GI Joe Cobra Commander 7-Inch Medium Vinyl Figure You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Transformers _ DOTM _ Ultimate Optimus Prime _ (MISB) _ Must See You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Transformers Hot Rod G1 ReissueHeroische AutobotHasbroIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.TRANSFORMERS 1989 G1 STUNTICON DRAG STRIP MENASOR FIGURE

So how do you create a great customer service experience that puts you on the right side of these statistics?

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TOY SOLDIER & WORKSHOP U.S. NAVY RIFLEMAN DESERT OPS NO FIGURE SEALS AFGANISTAN ynhagi2341-Military & Adventure

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