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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Lego 76057 Web Warriors Ultimate Bridge Battle Complete With InstructionsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.NEW NECA TIM BURTONS NIGHTMARE BEFORE CHRISTMAS RESIN VOTIVE CANDLE HOLDER NIB They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Talk Hen capsule Plarail Thomas the Tank Engine seaside 2014 edition 5. Emi

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Lego 75192 Ultimate Millennium Falcon Star Wars Building Kit Brand New Sealed Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Lego Minifigures Series 8 Set 8833 Complete 16 Minifigs From 2012

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Lego Appox 25 Lbs Minifigures Little People Starwars Racers Cowboys Animals More
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Lego - Super Heroes - Wonder Woman Dorm Set
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Ty Beanie Baby Seaweed 1995 1996To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Mubi-Masutapisu Angel Woz 1 6 Skeletal Amba Figure yngcww2562-TV & Movie Character Toys

Written by Pokemon Shaymin Exclusive 7-Inch Poke Doll Plush [Sky Forme] on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?LEGO, ULTRA AGENTS, HURRICANE HEIST, KIT PIECES, NIB, 2014 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NANCO DreamWorks 2004 Shrek Donkey 15 PLUSH ANIMATED STUFFED TOY RARE CUTERather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.LEGO Atlantis Exploration HQ Submarine Scuba 8077 Retired

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.LEGO Simpsons Minifigures 71005 Complete Set of 16 NEW You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Movie Goods Kamen Rider Fourze O Double Decade GokaigerYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Rare Retired ty Beanie Babies Goatee The Goat with multiple errorsIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.LEGO Super Heroes 76065 Mighty Micros Captain America vs. Red S

So how do you create a great customer service experience that puts you on the right side of these statistics?

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