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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. SIDESHOW HOT MONDO 12 SKELETOR Masters of the Universe SAMEAS 1 6 BATMAN TOYSTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Sideshow LOBO DC Comics The MAIN MAN 1 6 FIGURE SEALED In SHIPPER Hot Toys They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Sideshow Masters of the Universe He-Man Resin Statue New EC

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.SIDESHOW SUPERMAN DC COMIC VERSION MOS ACTION FIGURE 1 6 SCALE 12 IN NEW

There are logistical and personal challenges to migrating an entire community, like:

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  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Sideshow Wonder Woman DC Comics Premium Format Figure NewTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by SIDESHOW COLLECTIBLES THE DEAD SPECIMENS LEGENDARY SCALE BUST OVERBITE 2001001 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Signed Cory Schneider Mcfarlane NHL Series33 Chase 1000 Figure Autograph A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Signed Joe Sakic Mcfarlane NHL Series 5 Variant Figure AutographRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Signed Simon Gagne Mcfarlane NHL Series 16 Figure

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Simpsons McFarlane Toys Couch Gag Box Figure Set MIB New from 2004 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Single Item B3 Cross Poster Atsushi Ishido Thin Ink First BeautyYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Six species Buddha statue collection of the capsule JapanIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Skin Tone Base-light Testors Acrylic Plastic Model Pain FG02001. Testor Corp.

So how do you create a great customer service experience that puts you on the right side of these statistics?

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