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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Bg325-0, 5 MÄRKLIN H0 00 AC SWITCH FOR OLD 800 'S Locos Steam LocomotivesTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.TWO HO Scale Chessie System Diesel Locomotives Bachman &Athearn SD-40 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.H0 Zugset Railjet RH1216 + 3 Wagen ÖBB Ep.V Piko 58131

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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MÄRKLIN H0 37966 LOCOMOTORA VAPOR BR 96 DIGITAL MFX Sound Condición NUEVO Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Springbok Yipes Stripes Zebra Jigsaw Puzzle 500 pc 18 x 23 1 2 USA Hallmark

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?TASK FORCE GAMES THE GAUNTLET AV10006 -AUTO ADVENTURES- CAR WARS - RARE & NEW
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Märklin 046055 Set mit 5 Güterwagen der Gattung P DSBTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by 1996 Toy Biz X Men Rogue 12 Inch Collector Edition on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?LS Models 17062S SBB CFF FFS Bm4 4 Diesel-Lok brown Logo neu Ep4-5 SOUND NEU+OVP A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Walthers Cornerstone 933-3782 HO Scale United States Post Office kitRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Master Serie EEUU M983A2 Hemtt Tractor 1 72 Kit de Plástico Modelcollect Ma72009

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Brawa 42613 Rangierlok BR102 DR You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Scratch Dinosaur Sports Magnetic Darts Game. Brand NewYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.LMH Funaro F&C 8370 CHESAPEAKE OHIO 70 Ton C&O WELDED Offset HOPPER Triple 1 PCIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.LIFE LIKE HO SCALE LEHIGH VALLEY GP-38-2 DIESEL ITEM

So how do you create a great customer service experience that puts you on the right side of these statistics?

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6 Scale Red Hair Sculpt Type C Model Fit 12 Female Figure Body Toys Head 1 ynopck1333-Military & Adventure

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