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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. NEW MOC 1998 KENNER TRANSFORMERS BEAST WARS TRANSMETALS DELUXE RHINOX AFA 8.5Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.NEW Moomin Plush Doll S Size 22 cm Height Soft Stuffed Toy New From Japan They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.New Mutants Minimate Set NY Comic Conn Exclusive 2010

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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NEW NCE Computer Interface, Power Cab to USB USB Interface FREE US SHIP Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.NEW Nendgoldid 215 Saber & Rin Tohsaka Cheerful ver. Figure F S

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?NEW Nendgoldid 500 Vocalid Sakura Miku Bloomed in Japan Figure Good Smile Company
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?NEW Nendgoldid 630 KonoSuba AQUA Action Figure Good Smile Company from Japan F S
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

NEW Nendgoldid 755 Beauty and the Beast BELLE Action Figure Good Smile CompanyF STo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Optimus Prime Powermaster Looks 100% Complete - G1 Transformers Free Shipping on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?NEW Nendgoldid Persona 5 Morgana non-scale ABS & PVC painted action figure A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NEW Nendgoldid Yuruyuri'S High Yui Funami Non-Scale Action Figure F SRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.New Official Good Smile Company Hatsune Miku Nendgoldid Senbonzakura Ver Figure

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.New PJ-01 Evil-Blood Blade Kit Purple For Transformers Leader Class Megatron You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. New Pop Beauty and The Beast Cogsworth Vinyl Figure (245) Action CollectibleYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.NEW Portrait.Of.Pirates One Piece Series NEO-DX the Phoenix Marco Figure JapanIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.NEW R C WALKING IRON MAN REMOTE CONTROLLED ROBOT MARVEL AVENGERS SUPERHERO RC

So how do you create a great customer service experience that puts you on the right side of these statistics?

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