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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Set of 3 Railcars Z-5100 Ho 1 87 SNCF - French Railroad Train Locomotive AtlasTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Hornby R6086 Wj Rumbelow Cambridge 7 Plancia Vagone Confezione & Carbone Carico They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Psp 1000 3 Software Memory Cards Included

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Tramway Tw20-007 Pasajero Coche Naha 20 (Escala Ho )

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Kibri 39373 H0 Bahnhof Bonn
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Warhammer 40,000 Horus Heresy Rogal Dorn Primarch of the Imperial Fists Legion X
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Piko 59567 Diesellok D05 Regentalbahn H0To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by 1989 TAKARA TRANSFORMERS ROAD CEASAR BRAINMASTER COMBINER RED CAR HASBRO on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Kibri 39846 Échelle H0 Bill Herbede Inc.Moteur Neuf Emballage D'Origine A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Tillig 70040 H0 Vagón Cisterna Zacns – Juego de 2 Empresa Wascosa, Ep.v -Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.MÄRKLIN H0 37080 34080 LOCOMOTORA VAPOR BR 10 001 Digital Condición NUEVO

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Locotracteur BR 100 ép IV DR DDR digitale son-HO-1 87-TRIX 22119 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Broadway Limited SP Morning Daylight 2 Passenger Chair Cars, Articulated set2 HOYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.1000 piece Villains - [Lumina magic jigsaw picture changes in day and night] makIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Magnetic World Puzzle English Edition

So how do you create a great customer service experience that puts you on the right side of these statistics?

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1 6 Scale Action Figure ZCWO Dr.Kirico Box Set Set Box ynopck1167-Military & Adventure

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