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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 6 Scale Poptoys Ashigaru Japanese Foot Soldier W04B DeluxeTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.1 6 Scale Rare Russian Soviet Missile Launcher SAM SA-18 PAP Bazooka Chronicle They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1 6 SCALE RUSSIAN USSR TOKAREV WEPONS SET

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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1 6 Scale Soldier German Special Forces KSK Assaulter in Afghanistan Doll Figure Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.1 6 scale Special Forces Mountain Ops Sniper ACU Version Mountaineering Boots Ga

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?1 6 Scale SUPERMAN Figure Display Stand
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?1 6 Scale Toy Harley Quinn Hammer
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

1 6 scale toy Buffy the Vampire Slayer - Michelle Gellar Vampire Head SculptTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Alduin Dragon Statue & Art Book and box. New Skyrim Collectors Edition on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?1 6 Scale Toy German Kommando - Male Base Body A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 1 6 Scale Toy Harley Quinn - Engraved Butcher's KnifeRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.1 6 Scale Toy Marvel The Punisher Rifle

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.1 6 Scale Toy The X-Files FBI John Doggett Complete Male Base Body You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 1 6 scale toy War of Order The Perfect Master Vol 2 Regular Version Mint in BoxYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.1 6 SCALE US MODERN MARINE CORPS CEREMONIAL GUARD FOR DRAGON DREAMS DID 277It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.1 6 Scale Woman Doll Head Sculpt Sculpture Short Hair for 12'' Action Figure

So how do you create a great customer service experience that puts you on the right side of these statistics?

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2010 Jakks Pacific UFC Legends 5 DAN SEVERN ACTION Series 5 Zuffa USA figure ynopck3200-Sports

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